Is your home the most valuable thing you own? For most people, the answer is yes. So when it comes time to sell your home, it pays to seek out a real estate agent who will protect your investment by pricing, staging, and marketing your home for maximum appeal to buyers.
When selling your home, we can’t influence location, the largest factor affecting the value, and timing, including economic conditions, interest rates, and other available homes in your area. But we can influence:
- Price: set carefully to reflect the current market trends
- Condition: identify what to repair and/or replace
- Terms: be flexible to broaden the base of potential buyers
- Marketing: provide maximum exposure
- Accessibility: make it easy to view
Selling Your Home: Six Key Steps
- Meet and Greet. Our first consultation is all about listening. You tell us what your goals are for the sale and we share our marketing strategy to help you be successful. We answer any questions you have about the seller/agent relationship and the set expectations for the selling process.
- Getting Your Ducks in Line. We cover everything needed to ready your home to be put on the market: which reports to order; disclosure items; necessary repairs; possibility for staging.
- The Magic Number. We determine a list price by weighing many factors: a comparative market analysis; your time frame; personal requirements; and local market conditions.
- Spreading the Word. From newspaper ads to web blogs, we utilize every marketing channel available to us to reach the widest pool of buyers and agents.
- Choosing an Offer. We help you evaluate offers and negotiate terms with the buyer. This culminates in the most fun step of all: putting the SOLD sign in front of your house.
- Closing the Deal. Once all signatures are on the contract, we manage the escrow, making sure all paperwork is completed and all contingencies are removed as directed.
Frequently Asked Questions about Home Selling
How much should I expect to pay to sell my home?
There are two main expenses paid by the seller:
- Real Estate Commission: The commission is not fixed by law. You will negotiate the commission with your agent.
- Closing Expenses and Costs: Costs vary depending on the sales contract and may include items such as transfer taxes, loan payoffs, termite inspection, any judgments and liens, recording fees, tax pro-rations, notary fees and any other negotiated items.
How are real estate agents compensated?
The commission amount you negotiated with your agent is usually divided among her and her Brokerage, the Buyer’s agent’s Brokerage, the Buyer’s agent and any referring agents. Real Estate commissions are traditionally paid at the close of escrow from the Seller’s proceeds.
What is ‘escrow’?
Escrow is a process for handling the details of the transaction from the time the purchase agreement is accepted until title is transferred to the buyer. An escrow is a temporary deposit of assets, such as funds and documents, with a neutral third party that makes sure that the terms of the purchase agreement are carried out. The money is released when the conditions of the contract between the two parties have been met.
How long does escrow take?
An escrow averages about 30 to 45 days. It varies due to terms of the purchase agreement and can range from a few days to several months.